Home » Social Media » Social Media Strategy » LinkedIn Marketing

LinkedIn Marketing

LinkedIn Marketing Strategy & Advertising Agency

Believe it or not, LinkedIn offers more than job updates from people you worked with on a random project eight years ago. With a smart and targeted approach, the platform offers ways to actually tap into real users who can yield genuine results. At Captivate, we help brands maximize what LinkedIn can offer — all part of a holistic marketing strategy.

Free Consultation

Benefits of LinkedIn Marketing & Advertising

Target B2B Decision-Makers

Reach B2B decision-makers on the largest professional social network around. Leverage LinkedIn campaigns to target them by Job Title, Company, and more.
Excellent ROI Potential

When you combine precise targeting with effective messaging, LinkedIn marketing can be one of the most rewarding social media platforms for businesses to invest in.
Speak to Specific Industries

Craft personalized messaging campaigns to professionals in your industry and adjacent ones to grow your network and increase lead generation potential.
Become Industry Thought Leaders

LinkedIn is a database of professional leaders, which means you have a massive opportunity to establish your industry expertise while growing your business.
Gain Key Industry Insights

LinkedIn is where companies and thought leaders showcase the latest products and services, trends, and insights. Leverage this knowledge to boost your own influence.
Recruit New Talent to Your Company

Not only is LinkedIn the premier network for B2B lead generation, it’s also the top spot to recruit new talent. Show off company culture, benefits, accolades and more.

Our LinkedIn Marketing & Advertising Services

Company Page Set Up
Insight Tag Installation
Organic Content Creation
Ad Creation & Management
C-Suite Profile Management
A/B Ad Testing
Retargeting Campaigns
Product Showcase Pages
Community Management
LinkedIn Post Scheduling
LinkedIn Ads Optimization
LinkedIn Analytics & Reporting

LinkedIn Marketing & Ad Management Agency

Perhaps more than any other social media platform, success on LinkedIn is determined by understanding the audience. That’s where we come in. Our expert team knows that LinkedIn users are typically decision-makers, investors, and other high-profile professionals — groups that can see through traditional marketing strategies. We take a curated, sophisticated approach.

Reach highly-targeted audiences on a local, national, or global scale through targeted decision-making, understanding what LinkedIn users value
Promote products, services, and content to smart users who think business-first
Utilize the platform not only for marketing, but to recruit top-notch talent and build relationships with future potential

Social Media Marketing Overview

A Data-Driven Approach to LinkedIn Marketing Strategy

Smart decisions require smart data. At Captivate, we know how to employ both of those factors to get the most effective and efficient results. Our integrated, multi-channel approach to LinkedIn social marketing blends diverse aspects of strategy for an optimized approach. In other words, we don’t fly blind — and you shouldn’t either.

Utilize data and learnings to make informed marketing decisions, understanding what’s working and what’s not
Invest in proven strategies, only spending time and money on approaches that yield real results
Identify opportunities for growth by surveying results and data, applying lessons for future decisions

Get Strategic with Social

Increase Lead Generation with LinkedIn Advertising

Given its professional foundation, LinkedIn users tend to be more sophisticated and purposeful with their social media presence. Think about it — if you’re using the platform, you’re most likely trying to connect or understand a business related inquiry. Over the years, our team has found more success generating sales through LinkedIn ads than most other platforms.

Setup hyper-focused target audiences likely to engage with LinkedIn ads, acting as a digital extension of your business
Develop impactful and compelling ad creative that inspires action, focusing on users in or related to your brand’s field
Harness influencer marketing, fostering a social environment that encourages networking and relationship building

Explore Paid Social Ads

Uncover Key Insights with a LinkedIn Competitive Audit

In order to stay ahead of the competition, you must understand the competition. Our team offers a LinkedIn competitive audit that breaks down what other brands are doing in your space. In this sort of professional setting, it’s even more important to distinguish yourself against your rivals — making your business not only successful, but an attractive place of employment.

Pinpoint wins and losses from your competitors, offering solutions on how to stay ahead
Create compelling content that stands uniquely against other brands in your space
Showcase the strengths of your business, and why it’s a leader in your industry

Get a Social Media Audit

Our Approach to LinkedIn Marketing

Step 1
Research
From your audiences to your competitors, we uncover data that inspires LinkedIn strategy.
Step 2
Create
We employ graphic designers, copywriters, and talented social media strategists.
Step 3
Implement
Harness LinkedIn strategies that compel users to take action.
Step 4
Analyze
Understand how users engage with LinkedIn content, facilitating informed decisions.
Step 5
Report
Communicate LinkedIn account growth with your team.

Step 1

Research

From your audiences to your competitors, we uncover data that inspires LinkedIn strategy.

Step 2

Create

We employ graphic designers, copywriters, and talented social media strategists.

Step 3

Implement

Harness LinkedIn strategies that compel users to take action.

Step 4

Analyze

Understand how users engage with LinkedIn content, facilitating informed decisions.

Step 5

Report

Communicate LinkedIn account growth with your team.

LinkedIn Marketing Agency FAQs

Why should I invest in LinkedIn marketing over other social channels?

LinkedIn is worth exploring if your business is relevant to the professional world of consultants, strategists, or niche industry experts. The platform effectively promotes content that shows the specifics of what your company offers. For example, if your business excels at a particular service or unique product, LinkedIn meaningfully advertises that product to relevant industry professionals.

How can LinkedIn ads help my business achieve its marketing goals?

LinkedIn ads serve a different type of user than other social media platforms. A strategic approach in this space will cater towards users who are the most likely to engage with your product. These users can also often be within your industry, so a smart strategy is an opportunity to showcase how your brand is a leader in its space.

What social media strategies work best with LinkedIn ads?

From advertising products and services to expanding content reach and recruiting talent, LinkedIn can help your business in many ways. LinkedIn advertising also helps cultivate brand engagement, trust, and loyalty by spreading your brand’s top content. Additional consumer trust supports your brand’s SEO by driving more traffic, engagement, and links to a site.

How is Captivate different from other LinkedIn marketing agencies?

Our custom-tailored social media strategies help you drive more traffic and pre-qualified leads through LinkedIn and other channels. Captivate includes social marketing elements other agencies overlook. Take our team of social specialists, trained to craft laser-focused and lookalike audiences to deliver high ROI. Combined with creative expertise and a multi-channel digital approach, we deliver impactful programs supported by clear communication and transparent recording.

Our Services

Our Agency

Our Work

Get In Touch