Facebook Marketing
Facebook Marketing Strategy & Advertising Agency
Unless you’ve been living under a rock, you know that Facebook is one of the most effective forms of online marketing — but that can only happen when utilized properly. At Captivate, we understand the nuances and challenges of the social media platform. Our team collaborates with yours to set goals, and we’ll work together to achieve maximum results.
Benefits of Facebook Marketing & Advertising
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Wide Audience Reach
With nearly 3 billion active Facebook users, the channel offers vast potential for reaching the most relevant audience with engaging content and ad targeting.
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Psychographic Targeting
Automatically serve users the content they are the most likely to engage with based on their behavior and interests, boosting the likelihood of engagement.
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Budget
FriendlyAdvertise on Facebook to the most relevant users for your product or service without breaking the bank, while we optimize performance with a focus on ROAS.
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Customer
RetargetingRe-engage potential customers who have already engaged with your brand’s website with strategic Facebook retargeting ads to increase the likelihood of conversion.
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Diverse Ad Formats
Leverage Facebook’s diverse offering of ad formats including videos, slideshows, carousels and more to enhance your brand’s messaging and reduce ad fatigue.
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Measurable Performance
Hold ourselves accountable by providing clients with transparent data on the effectiveness of our marketing strategies, creating a positive working relationship with space to grow.
Our Facebook Marketing & Advertising Services
- Competitive Analysis
- Business Manager Setup
- Target Audience Creation
- Facebook Ads Management
- Facebook Pixel Configuration
- Ad Copy Optimization
- Organic Content Creation
- Facebook Post Scheduling
- Facebook Retargeting Ads
- Profile & Cover Photos
- Community Monitoring
- Facebook Analytics & Reporting
Professionally Crafted Facebook Marketing Plans
Professionally Crafted Facebook Marketing Plans
Your brand is your brand. It’s not your competitors’ or your friends’. It’s yours. That’s why we tailor marketing campaigns specifically to you in order to achieve your individual goals. Other agencies rely on cookie-cutter campaigns and one-size-fits-all programs, but that foolish approach will produce minimal results. After all, what are you paying for?
- Conceive and curate social content that creatively expresses your brand while yielding results
- Execute a well-developed Facebook ad campaign strategy with creative services and audience targeting
- Nurture your community through management, engagement, outreach, and relationship building
An Integrated Approach to Facebook Marketing
An Integrated Approach to Facebook Marketing
Successful digital marketing requires a holistic approach in order to be truly effective. We understand a multi-pronged attack is required to successfully get your name out there. Beyond the benefits of fruitful Facebook strategies, we work with you to create an integrated, multi-channel marketing approach.
- Use organic SEO and content marketing efforts to boost visibility and linkability, casting a wide but targeted net in order to tap new users
- Create brand awareness campaigns that focus on generating direct traffic, thereby improving SEO and the overall weight of your online presence
- Develop and feature social content that facilitates awareness and link building strategies, highlighting your brand’s important role in its industry
A Facebook Ad Agency Driven By Results
A Facebook Ad Agency Driven By Results
We don’t just fire things into the unknown and hope they work out. That may sound silly, but that’s how a lot of agencies approach online marketing. Instead, our Facebook advertising is driven by data, working with brand objectives to harness organic growth. We promote your best content to new audiences — all while generating quality traffic to your website.
- Amplify blog posts, press releases, and SEO budgets to achieve greater visibility in the online ocean of content
- Identify new users and influencers, and build relationships to help grow your brand
- Increase the number of users following your page through natural and organic strategies based on value-driven decisions
Get Started with a Facebook Account & Competitive Audit
Get Started with a Facebook Account & Competitive Audit
In order to understand what goes into the Facebook marketing world, the first step is to create an account for your brand and analyze the competition. Our expert team will then perform a competitive audit of the playing field, helping you understand what sort of investment will be required to achieve success, and how it can be done.
- Analyze competing brands to get a sense of what sort of opportunities exist
- Utilize budget efficiently to amplify content and other marketing strategies, achieving a high ROI
- Create strategies that are based on a combination of data and experience
Our Approach to Facebook Marketing
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Step 1
ResearchFrom your audiences to your competitors, we uncover data that inspires Facebook strategy.
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Step 2
CreateWe employ graphic designers, copywriters, and talented social media creatives.
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Step 3
ImplementHarness Facebook strategies that compel users to take action.
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Step 4
AnalyzeUnderstand how users engage with Facebook content, facilitating informed decisions.
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Step 5
ReportCommunicate Facebook account growth with your team.
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Step 1
ResearchFrom your audiences to your competitors, we uncover data that inspires Facebook strategy.
-
Step 2
CreateWe employ graphic designers, copywriters, and talented social media creatives.
-
Step 3
ImplementHarness Facebook strategies that compel users to take action.
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Step 4
AnalyzeUnderstand how users engage with Facebook content, facilitating informed decisions.
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Step 5
ReportCommunicate Facebook account growth with your team.
Facebook Marketing & Advertising FAQs
Why should I invest in Facebook marketing over other social media channels?
Facebook has grown into the most popular social media network for both mobile and desktop users. For this reason alone, Facebook marketing is essential for any brand with an active online presence. Whether you’re interested in local social media marketing in Atlanta or international marketing to select countries, Facebook marketing lets you target specific audience segments geographically, demographically, and psychographically.
How can Facebook ads help my business achieve its marketing goals?
Facebook offers robust targeting capabilities to find users with specific interests, behaviors, and careers, alongside select demographic and geographic parameters. These features enable advertisers to maximize their marketing budget and even support local traffic channels like SEO. Most brands combine organic Facebook marketing initiatives with advertising to attract new followers and engage with potential customers. Typically, organic marketing techniques demand integrative content marketing to develop top-tier content that resonates with your audience.
What makes Captivate different from other Facebook marketing agencies?
Captivate specializes in far more than Facebook marketing services. We help your brand leverage highly-targeted Facebook marketing campaigns, boosted posts, events, groups, special promotions, and other features as part of a larger integrated digital marketing strategy. Combined, these strategies provide varied, momentous brand growth. Benefits of our custom-tailored Facebook marketing services include greater domain authority, higher search engine rankings, increased followers, and stronger user engagement.
Is Facebook a better investment than search marketing or other channels?
That depends on your brand and its marketing goals. In some cases, yes, Facebook marketing provides the best means to engage with highly-targeted users. The user mindset on social media, however, is very different from other digital channels. In search, for example, users are typically far more engaged and active through their discovery process. That’s why organic SEO often lends itself to higher conversion rates than other channels like search. Most brands thrive using diversified, multi-channel marketing strategies focused on cohesion, rather than investing solely in one channel.
Featured Facebook Advertising Work
Captivate Slashes Belgard's Paid Social Cost Per Lead by 21%
Belgard, a flagship brand for hardscape building materials across the United States, tapped Captivate to engage users in paid social and search marketing.
Across Facebook, Instagram, and other social media channels, Captivate’s social media team optimized spending based on KPIs like cost per lead and cost per click. We saw measurable decreases for each across all channels.
