Reputation Management
Online Reputation Management Agency
At Captivate, we keep our fingers on the pulse of your brand’s online reputation at all times, ensuring you’re aware of any negativity. We monitor and identify any potential issues that arise for your brand — from checking search engine activity for your brand’s keywords to tracking user feedback on social media.
Brand Building & Online Reputation Management
Brand Building & Online Reputation Management
You only get one reputation. Discovering that reputation is only a few taps away on a phone. That bonehead mistake from years ago? It will no longer drift away in the sands of time. Without proper SEO reputation management, it could haunt you for the rest of your life. All successful brands, businesses, and professionals have effective online reputation management. We utilize brand reputation management strategies to help our clients get ahead of anything potentially damaging.
- Employ SEO, social media, and content strategies to control a brand’s SERPs (search engine results pages)
- Offer reputation management monitoring to keep an eye on any possible situations
- Create infrastructure for businesses and brands to earn more positive customer reviews
- Monitor a brand’s SERPs to swiftly identify damaging content or reviews when they arise
Reputation Monitoring to Stay Ahead of Brand Issues
Reputation Monitoring to Stay Ahead of Brand Issues
Nobody likes surprises, especially when they destroy your business. The most effective reputation management strategy is through a proactive approach. At Captivate, we want to stay ahead of anything that could hurt your reputation. That’s why we design a system that will mitigate negative content as it arises — now, and in the future. We believe in a humane, ethical approach that will keep the negative energy at bay.
- Make it difficult for damaging content to see page one of Google for branded keywords
- Respond timely to negative reviews or content, which can help reverse the sentiment
- Display notions of integrity and respect that a brand has towards its customers
Online Reputation Repair Services for Negative Results
Online Reputation Repair Services for Negative Results
Sometimes things happen that you can’t prevent. And when you’re in the midst of a swirl of negativity, it can be hard to know what to do. That’s where we come in. Whether it’s negative reviews, damaging content, social media chatter, or whatever else, we have a playbook on how to respond to negativity. Then, once the storm has passed, our team will help your business navigate your reputation crisis, and push the negative content down. We know how scary it can be.
- Employ reputation management strategies that remove or bury damaging content
- Leverage proven SEO techniques to elevate the visibility of web properties and profiles
- Consult your brand and its team on ways to protect, monitor, and bolster your reputation
Our Approach to ORM
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Step 1
ResearchDiscover consistent sources of negative press and one-off reviews.
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Step 2
AnalyzeEvaluate negative keywords and what critics say about your brand.
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Step 3
StrategizePlan SEO strategies to elevate positive content and assess how to respond to negative reviews.
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Step 4
ManageMend negative claims and publish positive content.
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Step 5
MaintainConsistently respond to negative reviews, display notions of integrity, and promote positive content.
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Step 1
ResearchDiscover consistent sources of negative press and one-off reviews.
-
Step 2
AnalyzeEvaluate negative keywords and what critics say about your brand.
-
Step 3
StrategizePlan SEO strategies to elevate positive content and assess how to respond to negative reviews.
-
Step 4
ManageMend negative claims and publish positive content.
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Step 5
MaintainConsistently respond to negative reviews, display notions of integrity, and promote positive content.
Atlanta Reputation Management FAQs
What is online reputation management?
Reputation management is a way to take control of the online conversation about you or your brand. Through various strategies, we’re able to change the narrative of false or misinformation, ensuring that people find the most accurate information about you when they search.
Does your reputation management services remove damaging content?
We can’t guarantee that we’ll be able to remove damaging content. We do, however, employ an outreach strategy to damaging sources. In some cases, we’re successful. In other instances, however, content removal is impossible. Ultimately, removal depends on the nature of the content and who published it. Once we understand your case, we’ll help determine the feasibility of having negative content removed.
Can your agency help professionals or public figures who are facing negative content?
In most cases, yes. We’ve helped both professionals and high-profile individuals restore search results for their name or associated keywords. Even when criminal charges result in damaging news content ranking for a person’s name, we’ve successfully employed SEO strategies to bury that content so prospective search users are less likely to find it.
How can I remove negative reviews from my Google Business Profile page?
That depends on the nature of the bad review and who left it. Even our brand encounters false, negative reviews from fake users. In these cases, we flag the review and take steps to have it removed. Things get tricky if a real customer left a negative review following a poor experience with your business. Sometimes, the only option is to provide a courteous reply and attempt to make it right with that customer. It’s for this very reason we plan ahead. With a proactive review generation strategy in place, one damaging review won’t cripple your entire aggregate review rating in Google.
Can your agency help my business generate more 5-star reviews?
Yes. We can’t guarantee customers will only leave positive, 5-star reviews. We do, however, have systems in place to screen which customers are more likely to leave good reviews. Our systems help ensure that only happy customers are delivered follow-up prompts. This way, we only produce favorable reviews that grow your business’s aggregate rating.
Featured Reputation SEO Work
Captivate Uses Content to Boost Honor Society Reputation, Growing New Membership Joins 124%
The National Society of High School Scholars (NSHSS), a member-exclusive scholarship and internship foundation, recruited Captivate to steer their online reputation.
By publishing long-form blog content for popular queries and engaging in ongoing outreach to help improve link equity and domain authority, NSHSS saw a 124% increase in new membership joins.
