Review Generation
Customer & Product Reviews for SEO
At Captivate, we understand both the challenges and importance of acquiring positive customer reviews for products, services, and local business listings. We offer multiple solutions for review generation to benefit our client’s SEO and online reputation.
Grow Brand Affinity with Product & Customer Reviews
Grow Brand Affinity with Product & Customer Reviews
Do you purchase anything without reading reviews? Of course not. It seems like common sense, but you’d be surprised how much damage a negative review can do to your search reputation. Good reviews of your business are essential to growing your site’s positive sentiment. It doesn’t matter what services you offer — from educators to doctors to skydiving instructors — positive reviews are vital.
- Cultivate trust, brand equity, loyalty, and repeat customers
- Boost visibility in organic search, Google Maps, and local 3-pack listings
- Generate rich snippets, increase CTRs, and improve click share in competitive markets
Leverage Customer Reviews for Local SEO Benefits
Leverage Customer Reviews for Local SEO Benefits
The Google 3-pack is a method Google uses to showcase the top three answers for local search results. We specialize in getting your business into these results. Because beyond outranking your competitors, a business with more reviews and a higher average rating has the potential to capture more clicks than competitors with better search rankings. We’ll help you jump ahead, even if you’re the new kid on the block.
- Create systems to prompt happy customers to leave positive reviews
- Work with satisfied customers to leave reviews on Google Business Profile, Yelp, and other properties
- Implement loyalty programs that not only inspire reviews, but repeat business
Entice More Clicks with Ecommerce Product Reviews
Entice More Clicks with Ecommerce Product Reviews
Think of yourself as a potential customer checking out your business. First hand accounts will heavily influence your decision making. Our review generation services are a vital part to creating an organic SEO program for successful ecommerce. Don’t stress about the technical stuff, and let our experience guide your business through the wild west of SEO.
- Integrate a proper schema markup to activate review rich snippets, helping these snippets stand out in your SERPs (search engine results pages)
- Enable ecommerce sites to trigger an aggregate review rating snippet for products
- Create a system that allows educators, publishers, and creatives to generate review snippets for their work
- Highlight the work of content marketers with review snippets on how-to publications
Our Approach to Review Generation
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Step 1
ResearchDetermine where and how to generate positive reviews.
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Step 2
DesignCraft schema markups and strategies built for your business.
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Step 3
ImplementExecute generation and markups on your site and profiles.
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Step 4
GenerateProduce positive reviews across platforms.
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Step 5
RetainMaintain effective brand sentiment and generate future reviews.
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Step 1
ResearchDetermine where and how to generate positive reviews.
-
Step 2
DesignCraft schema markups and strategies built for your business.
-
Step 3
ImplementExecute generation and markups on your site and profiles.
-
Step 4
GenerateProduce positive reviews across platforms.
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Step 5
RetainMaintain effective brand sentiment and generate future reviews.
Product & Customer Reviews FAQs
What exactly is review generation?
Review generation is a pretty simple concept. Instead of waiting for customers and clients to leave reviews at their leisure, a review generation strategy is a way to cultivate your own reviews on your website and anywhere business reviews appear across the Internet. It’s a form of reputation management, and a way you can keep positive sentiment around your brand and/or product.
How does review generation help Ecommerce?
Positive reviews will create trust with your potential customers. By encouraging reviews through targeted call-to-action based on your products, you encourage interaction with your business. It’s a smart and effective way to build trust, and drive more conversions because potential customers will see the reaction of customers and use that as a factor in decision-making. The more positive sentiment around your product, the more likely your business will grow.
What is a rich snippet and how does it apply to review generation?
A rich snippet is basically an enhanced search result generated by quality content and technical SEO. What this means is that, when you search for something, Google actively highlights different elements of the search results — displaying images, videos, or snippets of information. Successful review generation provides a plethora of positive results for Google to pull from, creating a foundation of positive sentiment connected to your business, brand, or product. This way, when someone is searching for a service, they immediately get results that not only show them that you can provide what they need, but you can provide it better than any of your competitors.
Will more reviews increase my business's Google 3-pack ranking?
Reviews are an important ranking factor behind the local 3-pack, although we can’t guarantee anything. However, the fact is that more positive customer reviews can increase your business’s ranking, especially if you already have a strong citation profile and Google Business Profile page. Even if your business ranks in the B or C slot of the 3-pack, a higher aggregate rating and more reviews than top ranking competitors can generate greater clicks.
How can I be sure your review generation services are legit?
Many automated review generation services tarnish your brand with fake reviews. For our programs, we only use systems that are completely natural, ethical, and real. We don’t use a secret formula or some fabricated review system; reviews are left by real customers that you’ve actually interacted with. Our team offers 100% transparency — all while delivering measurable outcomes that prove your return on investment.
What are the best sites to get more positive reviews?
For local businesses, Google Business Profile pages are a great place to encourage customer reviews. Generally, we also recommend earning reviews on Yelp.com, Facebook, and BBB.org.
Certain sites are useful because they cater to specific industries and professionals. For example, medical professionals should focus on sites like HealthGrades.com, while schools should monitor ratings on GreatSchools.org. Our team will help determine which platforms matter most to your business.
Can your review generation services promise 5-star reviews?
Unfortunately, we can’t promise that customers will leave only positive, 5-star reviews. We do, however, screen which customers receive follow-ups. Our systems only prompt happy customers to leave reviews, producing mostly favorable reviews that grow your business’s aggregate rating.
