Content Marketing
Atlanta Content Marketing & Strategy Agency
Content is an extension of your brand. It’s your story, so tell it right — and tell it effectively. Meaningful content provides information about your business while establishing trust with new audiences and your community. At Captivate, we execute content strategies rooted in our Search First® methodology and great storytelling. Let’s establish authority in your space.
Omnichannel Content Marketing & Distribution
Omnichannel Content Marketing & Distribution
Think of a strong content strategy as a strong foundation of a building. It provides a solid structure, allowing each level of your content marketing strategy to thrive. Our team provides a sophisticated approach that combines SEO and content strategy to drive genuine, actionable results.
- Develop website content strategy and determine how to organize pages and content, helping achieve greater search ranking and impact
- Create a blog content strategy, increasing credibility as a business leader and reaching new audiences
- Integrate an SEO content strategy, continually evolving and publishing keyword focused service content across all platforms
SEO Content Strategy Guided by a Search First® Mindset
SEO Content Strategy Guided by a Search First® Mindset
Like everything done at Captivate, content strategy is driven by our Search First® methodology. What this means is we are constantly using search data and keyword trends to inform our content decisions. Combine that approach with our skillful creation of organic content, and you’ve got a lethal duo for SEO.
- Distill and unpack search data, learning how to best structure a website’s content for ideal SEO
- Identify and utilize specific keyword themes, creating an environment ripe for thriving SEO
- Understand relevant search queries, building a blog content strategy around what potential users are searching for
Blog Content Strategy Designed to Deliver Value
Blog Content Strategy Designed to Deliver Value
Every SEO agency out there will preach the importance of having a blog content marketing strategy. However, most agencies out there don’t think beyond that. Not us. Our experts have decades of experience in the blogging space, understanding what works and what doesn’t — preventing the waste of time and resources.
- Pinpoint the topics, questions, problems, and concerns expressed by target audiences, creating content to serve their needs
- Create content regularly, understanding that consistency is a key metric for success
- Build trust and loyalty with followers, customers, and publishers through meaningful content that matters
Content Marketing Strategy for Social Media Channels
Content Marketing Strategy for Social Media Channels
Content isn’t just websites or blogs. A primary digital extension of your brand is social media, and without an informed strategy in this department, you’re guaranteed to leave opportunities on the table. We’ll prevent this from happening by forming a holistic marketing strategy, unifying voice and content, creating the most impactful footprint possible.
- Develop social media specific content in-line with overall marketing strategy, naturally expanding your presence
- Utilize trends and data from other platforms to inform social decisions
- Publish valuable content on social media that encourages meaningful interaction with followers
Enhance Brand Reputation with Content Marketing
Enhance Brand Reputation with Content Marketing
These days, the line between real life and online is blurred more than ever. And yet, you still only get one reputation — so keeping that reputation true is vital for success. By telling your own story, you’re able to dictate the perception of your brand while reaching your target audience, showing them the value that your business offers.
- Understand your reputation within your space, creating content that targets opportunities
- Serve your community, providing valuable content that showcases your authority
- Trust and respond to your audience, listening to their reactions and showing growth
Email Campaigns for Content Marketing Distribution
Email Campaigns for Content Marketing Distribution
As social media continues to clutter itself, email campaigns remain an extremely valuable pillar of content strategy. The direct to consumer pipeline is still unmatched by other platforms. Email is an opportunity to speak directly to your target audience. But be smart, because those inboxes are sacred, and getting your message deleted is only one swipe away.
- Create email specific content, marketing your holistic brand while offering specific deliverables
- Message wisely and swiftly, correctly targeting users when they’re most likely to engage without being invasive
- Foster trust with your brand through smart messaging, interacting with your audience in a meaningful way
Kickstart Your Strategy with a Content Marketing Audit
Kickstart Your Strategy with a Content Marketing Audit
There’s no right approach to content strategy, but there are wrong ones. Our team understands the difference, and through our content marketing audit, we’ll show you where you’re missing opportunities as well as spending too many resources. We’ll work with you to form the best strategy possible, getting you the most effective and efficient content marketing strategy possible.
- Showcase what’s working and what’s not working, helping you understand why and how to improve moving forward
- Analyze competitors to identify opportunities in the space, setting your brand up to be a leader
- Focus on winning strategies, unafraid to move on from what’s not working
Our Approach to Content Marketing
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Step 1
DistillWe extract the intelligence that matters most to your brand and its audience.
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Step 2
ResearchOur in-depth research on data, audiences, and competitors inform strategy.
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Step 3
PlanFrom channel selection to content strategy, each brand demands a unique plan.
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Step 4
CreateOur designers, copywriters, social media, and content marketers make it happen.
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Step 5
AnalyzeAcquiring relevant data is critical to strategic adaptation and ongoing success.
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Step 6
ReportingReceive custom reports that capture the data and insights that matter most to your team.
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Step 1
DistillWe extract the intelligence that matters most to your brand and its audience.
-
Step 2
ResearchOur in-depth research on data, audiences, and competitors inform strategy.
-
Step 3
PlanFrom channel selection to content strategy, each brand demands a unique plan.
-
Step 4
CreateOur designers, copywriters, social media, and content marketers make it happen.
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Step 5
AnalyzeAcquiring relevant data is critical to strategic adaptation and ongoing success.
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Step 6
ReportingReceive custom reports that capture the data and insights that matter most to your team.
Content Marketing Strategy FAQs
In simple terms, what is a content strategy?
Content strategy has a different meaning depending on its application or intention. At the most basic level, however, a content strategy defines what topics a brand will cover. Content strategy can also involve who creates content, plus how and when content is created and published. Intentions and applications can extend into various digital objectives, including:
- Website content
- On-site SEO
- Blogging and content marketing
- Outreach and guest contribution
Because each application involves a unique set of strategies, the general definition of content strategy is quite flexible.
Does your agency offer social content strategy services?
Yes. Social content strategy, including Facebook, Instagram, LinkedIn, and Pinterest, is a fundamental component of any brand. Strategic social content strategies are often part of a larger content marketing strategy, integrating other channels like search and paid media.
As part of our social content services, we use data and trends to help brands create a content calendar full of social and blog posts. In most cases, social content strategy involves the development, distribution, and amplification of content across various social media and PR channels.
What does a typical blog content marketing strategy look like?
Blog content marketing strategy begins with keyword research and search trend analysis. Research and analysis help us fully understand the different keyword themes relevant to a brand, plus when users are searching those themes the most. We use this data to inspire various topics and pieces of content, whether they’re in-depth blog posts, videos, infographics, or podcasts. To effectively grow their online footprint while supporting their SEO objectives, brands must understand their capacity for content development, what themes to speak to, and when to schedule their publications.
How is Captivate different from content strategy agencies in Atlanta?
To understand why Captivate excels where other content strategy agencies in Atlanta fail, you have to understand the specific industry pitfalls that deteriorate the quality and longevity of other agencies.
Many agencies produce multiple pieces of content that target the same keyword theme. These redundancies are not only pointless but damaging. Our team avoids this practice like the plague.
While other agencies outsource design and copywriting work to other parties, Captivate keeps all content development in-house. Our team ensures optimal quality control and communication with our clients.
Finally, we use tangible search insights to instruct actionable, measurable, and strategic content decisions. This approach is rooted in our Search First® methodology.
Featured Content Marketing Work
Honors Society Bolsters New Membership Joins by 124% Using Hand-Crafted Blog Strategy
The National Society of High School Scholars (NSHSS), a member-exclusive scholarship and internship foundation, recruited Captivate to craft an extensive online content strategy.
An annual content calendar planned weekly blog posts bolstering features of the brand, plus enticing looks at the member value they delivered. Our efforts helped NSHSS achieve a 124% increase in new membership joins.
