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Programmatic Ads

Atlanta-Based Programmatic Advertising Agency

Programmatic advertising has always been a cornerstone upon which successful digital marketing is built — but that doesn’t make it easy. At Captivate, we utilize our years of experience in order to disrupt the automated space, connecting people and technology by blending strategy, insight, and efficiency. 

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Programmatic Ad Buying: How It Works & Its Benefits

Programmatic Ad Buying: How It Works & Its Benefits

Imagine the ability to advertise cheeseburgers strictly to hungry people in Iowa around lunchtime. You’d probably get good results, right? That’s our goal with programmatic advertising. It’s the use of algorithms to buy ad space based on real-time bidding scenarios for the most appropriate target audience.

  • Target and optimize display ad campaigns toward the ideal audience in real-time
  • Tweak algorithms as needed, helping you achieve the highest possible ROI
  • Leverage AI and machine learning technologies to analyze the behavior of visitors
  • Continuously collect audience data to target display ads more precisely
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Expand Brand Visibility with Programmatic Display Ads

Expand Brand Visibility with Programmatic Display Ads

No one wants to be lost in the mix. One of the most important factors in successful marketing is ensuring people experience your ad at the correct moment. At Captivate, our experts know how to harness programmatic advertising effectively in order to strategically target audiences at the right place and right time.

  • Access a vast majority of Internet users and explore a wider range of ad placements
  • Gain insights into consumer buying patterns, browsing habits, and brand loyalty
  • See immediate results and optimize performance across several different data points

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Expert Management of Programmatic Ad Campaigns

Expert Management of Programmatic Ad Campaigns

The industry’s mentality is to “set it and forget it.” We disagree with that, and believe you deserve more than being forgotten. It’s our priority to support programmatic ad campaigns with human intelligence and consistent oversight.

  • Optimize based on data-driven insights and reach the most relevant, convertible consumers
  • Layer your target audience profiles with algorithmic if/and/or statements
  • Provide a complete picture of how strategy, inventory, data, and reporting all work together

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Our Approach to Programmatic Ads

  • Captivate Approach

    Step 1

    Research

    Collect target audience data and insights on consumer buying patterns.

  • Captivate Approach

    Step 2

    Create

    Translate data into strategy, ad creative, and algorithms.

  • Captivate Approach

    Step 3

    Action

    Apply algorithms to real-time buying scenarios.

  • Captivate Approach

    Step 4

    Monitor

    Track campaign metrics, KPIs, and clickthrough rate.

  • Captivate Approach

    Step 5

    Optimize

    Continuously enhance campaigns across platforms using up-to-date data points.

  • Captivate Approach

    Step 1

    Research

    Collect target audience data and insights on consumer buying patterns.

  • Captivate Approach

    Step 2

    Create

    Translate data into strategy, ad creative, and algorithms.

  • Captivate Approach

    Step 3

    Action

    Apply algorithms to real-time buying scenarios.

  • Captivate Approach

    Step 4

    Monitor

    Track campaign metrics, KPIs, and clickthrough rate.

  • Captivate Approach

    Step 5

    Optimize

    Continuously enhance campaigns across platforms using up-to-date data points.

Programmatic Advertising FAQs

How does programmatic advertising work?

Algorithms based on artificial intelligence and machine learning analyze audience behavior across display network sites. In turn, digital marketers learn ways to effectively target ad campaigns towards their target audience.

In greater detail, programmatic advertising utilizes supply-side platforms (SSPs), demand-side platforms (DSPs), and data management platforms (DMPs). DMPs gather and analyze data to help advertisers understand target audiences, while DSPs directly facilitate the process of buying ad inventory through an open market. SSPs examine publishers and site owners who provide ad placements, and the data surrounding their audience’s behaviors.

What are the advantages of programmatic advertising services?

The ultimate platform in ad efficiency, programmatic advertising severely minimizes delay in generating results. This high agility allows advertisers to quickly gain the information needed to analyze data and optimize performance.

Can programmatic ads work better than display or search ads?

Programmatic advertising gains power through delivery. Due to unknown factors about your business or brand, we can’t definitively say programmatic ads work better than display or search ads. What we can say is that programmatic ads offer capabilities that go beyond display and search.

Programmatic AI continuously segments traffic into specific messaging groups to further optimize ad relevance. We actualize insights and efficiencies by layering your brand’s first-party audience data and continuously optimizing ads with your goals in mind.

Why should I choose Captivate over other programmatic advertising companies?

Programmatic ad campaigns only prove effective when they deliver measurable ROI. Our programmatic advertising services deliver results and provide a deep dive into ad performance. Thanks to our transparency, our clients fully understand how and where our efforts make a positive contribution to their advertising investment.