PPC Advertising
Atlanta PPC Advertising Management Agency
PPC advertising is one of the most effective ways to kickstart a digital marketing campaign, helping drive quality traffic and leads while organic SEO programs bear fruit. Captivate manages PPC campaigns as part of a holistic digital marketing strategy to help your business jump ahead of the competition.
Benefits of PPC Advertising
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Immediate Traffic & Lead Potential
Unlike organic SEO marketing, which typically takes longer to bear fruit, PPC advertising starts producing traffic and leads quickly after activation.
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Higher SERP Visibility
Ensure your business ranks higher than competitors on search results, positioning your brand in a more enticing spot for users to visit your website or digital storefront.
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Complete Budget & Ad Spend Control
Understand where and how your money is spent, offering a transparent and clear plan for growing traffic and increasing engagement geared towards actual results.
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Behavior-Based Targeting
Create content for users with profiles similar to those who’ve already engaged with your brand, fostering a sticky environment based on data that produces meaningful growth.
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Flexible Testing Opportunities
Employ A/B testing to gain more info about your audience and how to tap into potential traffic, helping you direct your budget toward what’s working versus what’s not.
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Separate from Organic Algorithm
Google’s organic SEO algorithm is in constant flux, nothing is guaranteed, and SEO traffic can plummet as algorithm changes are introduced. PPC Ads are immune from these organic shifts.
Our Atlanta PPC Management Services
- PPC Account Setup
- Ad Creation & Management
- Keyword Research & Analysis
- Click-Focused Ad Copywriting
- PPC Bid Management
- A/B Testing & CRO
- Campaign Landing Pages
- Display & Retargeting Ads
- PPC Reporting & Analytics
Precisely Target the Right Audience with PPC Ads
Precisely Target the Right Audience with PPC Ads
PPC advertising is a straightforward concept. Through a targeted approach, we place your business in front of users searching for services similar to yours. This means that you can effectively market your goods without wasting budget on pointless marketing strategies that don’t yield concrete results. In other words, imagine you’re selling pizza; we’ll find the hungriest teenagers.
- Target specific keywords, audiences, and regions — all within an allotted daily budget
- Test the potential of keywords before investing in a long-term SEO program so you’re getting the most bang for your buck
- Appear in SERPs for highly competitive keywords out of reach with SEO
- Measure performance across every ad and keyword, and effectively track ROI
- Manage brand and business reputation with branded keyword targeting
Expert Google Ads PPC Management Services
Expert Google Ads PPC Management Services
As a business owner, you have a lot of stuff to worry about — least of which is how Google works. Our paid search marketing team is here to help, offering a wealth of experience in dealing with the finicky search platform. We staff Google Ads Certified specialists in tandem with PPC professionals, making us one of the most agile PPC agencies in Atlanta.
- Help clients understand what PPC is and how it can deliver proven and measurable results
- Optimize and transform existing Google Ads accounts to become profitable
- Work within any advertising budget, whether it be $500 or $500,000 per month
Attract More Local Customers with Google Maps Ads
Attract More Local Customers with Google Maps Ads
We don’t think it’s a stretch to say that, as a local business, your goal is to serve the needs of your community. Paid search marketing provides hyper-local targeting capabilities, allowing advertisers to both serve ads in Google Maps and local 3-pack listings. What that means in English is that not only can you serve your community in real life, but you can become a go-to stop digitally.
- Develop local PPC strategies that ensure efficient and effective budget allocation
- Craft compelling, high-CTR search ads and high-converting landing pages
- Leverage advanced features like location extensions, click-to-call, and re-marketing
Target Niche Audiences with Bing PPC Ad Campaigns
Target Niche Audiences with Bing PPC Ad Campaigns
Believe it or not, the world is bigger than Google. But we’ve got you covered. Captivate specializes in optimization of Bing PPC ad campaigns on top of our other marketing strategies. Our team understands how to utilize your budget in the most efficient manner in order to place your business in an optimized position in Bing rankings.
- Craft specific PPC strategies for Bing that ensures effective use of a budget
- Evaluate learnings from other SEO strategies to get the best placement in rankings
- Utilize A/B testing between Google and Bing to see what targeting strategies work most efficiently
Build Brand Awareness with Display PPC Advertising
Build Brand Awareness with Display PPC Advertising
Displays ads have been on the Internet since the beginning of time. That’s because they work — but only when done correctly. At Captivate, we know what correct means. Our targeted approach will put your business in front of the most likely people to click. Imagine a billboard advertising a certain brand of steak sauce on the corner next to the local steakhouse.
- Identify the trends of potential customers browsing habits and cater display ads for their needs
- Create trust with users based on advertising directly to what they need
- Establish a wider brand awareness by spending money wisely on specific targets, rather than throwing a bunch of spaghetti at the wall and seeing what sticks
Increase Conversion Rates with Retargeting Ads
Increase Conversion Rates with Retargeting Ads
Just like anything in life, persistence is the key to success. At Captivate, our PPC approach is a smart and ethical strategy that will offer multiple opportunities for potential clients to engage with your content. If at any point a potential customer organically interacts with your site, our re-marketing strategies will target them for future content.
- Evaluate targeted strategy and prioritize successful PPC display ads
- Use PPC targeting to emphasize your product in the eyes of potential buyers
- If a potential customer performs an event on your site — like viewing a product page or adding something to their cart — but doesn’t finish the act, it will trigger our display remarketing campaign
Gain Strategic & Competitive Insights with a PPC Audit
Gain Strategic & Competitive Insights with a PPC Audit
But why do you need this stuff? After all, your business is doing just fine without all this fancy marketing jargon… Right? Wrong. We guarantee there is a tremendous amount of business opportunity that’s being left on the table without smart PPC advertising. That’s why we offer strategic and competitive analyses of your current strategies.
- Perform a PPC audit that will show new and existing business opportunities
- Examine what competitors are doing and how those marketing strategies can be applied to your business
- Embrace the constantly evolving PPC landscape and continually push forward-thinking strategies to help your business avoid stagnation
Our Approach to PPC Advertising
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AUDITAnalyze PPC competitors and audit existing PPC accounts, if applicable. -
RESEARCHExtract and distill keyword data and trends to best align with PPC objectives. -
IDEATEBrainstorm research-driven PPC advertising strategy and plan an approach. -
BUILDBuild campaigns or optimize existing; tailor keyword targeting and ad creative. -
MONITORTrack metrics and KPIs, oversee performance, communicate reporting deliverables. -
TESTRotate and experiment with ad creative; evaluate and optimize landing pages.
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AUDITAnalyze PPC competitors and audit existing PPC accounts, if applicable.
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RESEARCHExtract and distill keyword data and trends to best align with PPC objectives.
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IDEATEBrainstorm research-driven PPC advertising strategy and plan an approach.
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BUILDBuild campaigns or optimize existing; tailor keyword targeting and ad creative.
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MONITORTrack metrics and KPIs, oversee performance, communicate reporting deliverables.
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TESTRotate and experiment with ad creative; evaluate and optimize landing pages.
Atlanta PPC Agency FAQs
Why should I hire your Atlanta PPC Company over other providers?
When you work with our paid search agency, we put all of the cards on the table. There are no automated tricks, secret formulas, or proprietary software platforms. We will present you with a complete and honest PPC program that’s backed by proven strategies that work. Unlike some search marketing agencies that staff one PPC specialist to handle all accounts, at Captivate you leverage the expertise of multiple experts who each have specific skill sets in data and analytics, ad creative, PPC management, and account optimization.
I’m running Google Ads but not converting users. Can you help?
Yes, absolutely. One of our favorite things to do is audit Google Ads accounts in an effort to identify bottlenecks, pain points, and opportunities for improvement. Oftentimes we can discover major issues with an account in just a matter of minutes. Because both Google and Bing Ads are fickle platforms that make it easy for uneducated advertisers to burn through their budget, it’s not uncommon for accounts to fail in just the first few weeks after launch. We’re passionate in helping businesses turn things around to confidently justify the cost of PPC.
I already rank well in organic search. Why do I need paid search ads?
While the organic search results do get the most clicks, depending on the keyword and users device, the paid search ads can still receive 20-30% of the clicks in a given SERP. This can be more for product keywords or if Google Shopping ads are present. Look at this way — having a PPC ad multiplies the number of listings you can occupy in the search results, helping your site generate more in-market traffic. For branded keywords, there can be reputation management implications or other local businesses targeting your brand name. A site targeting its own brand keywords will often pay just pennies for those clicks, which is often well worth the expense – especially if it means taking ownership of the first few listings a user sees.
How much does it cost to run PPC ads on Google?
Advertisers can determine their daily budgets, so you can essentially spend as much as you’d like. However, it’s important to understand how much it will cost to bid on your target keywords. Google automatically appraises certain keyword themes based on the anticipated conversion value in which those keywords deliver. For lawyers in competitive legal markets like wrongful death, the cost per keyword could be a premium $30 per click. However, an online store selling shirts might only need to bid $0.30 for its target keywords. Conducting preliminary research and understanding the cost implications of certain keywords can help you understand how much budget you’ll want to allocate for paid search marketing.
Featured PPC Management Work
Atlanta Trial Lawyer Lowers Ad Cost by 52% and Boosts Paid Conversions by 136%
Atlanta trial lawyer Stephen D. Apolinsky needed Captivate to harness paid search to break through a dense, highly competitive legal landscape.
Captivate built Apolinsky an intuitive broad match bidding strategy, using exhaustive negative keyword research to prevent ads on unwanted queries. This unconventional method lowered CPA by 52%, while increasing search ad conversion by 136%.
