Web Analytics
Web Marketing & Google Analytics Agency in Atlanta
If you’re not studying what you’re doing — what are you doing? Analytics are an essential framework for measurement in the digital space. At Captivate, our team of experts brings decades of experience scrutinizing data. We identify opportunities through intense evaluation, understanding of how to grow your brand.
Benefits of Web Analytics Tracking
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Campaign Success Attribution
Determine what is driving results and why, helping inform budget decisions and investments in marketing and content creation — allowing you to focus your energy on what’s working.
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Expand Winning Strategies
Give yourself the power to see what’s coming and craft a specific marketing and content plan based on assessment and analysis, providing you with advanced thinking and strategy.
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Identify Key Areas for Improvement
Ensure there are no holes or mistakes within your marketing strategy, eliminating lesser performers and potential risks while making decisions and repairing issues based on datasets and best practices.
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Map Customer Journeys
Understanding how customers interact with your website is a vital pillar for business growth. It provides you with the data to replicate their experience for other users, leading to conversion and revenue.
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Data Correlation and Causation
At what interaction point does a user become a customer? Pinpointing this moment provides you with an understanding of what drives results and what brings opportunity.
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Solve Problems & Provide Solutions
Stop wondering why things aren’t working and stop guessing how to fix them. Analytics provide actionable information — knowing how to take advantage of that data will separate you from competitors.
Our Web Marketing Analytics Services
- Web Analytics Buildouts
- In-Depth Reporting
- Dashboard Visualizations
- Data Troubleshooting
- Tag Management & Tracking
- Attribution Modeling
- Analytics Platform Migrations
- A/B Testing Configuration
- Strategic Analytics Support
Web Analytics Strategy & Implementation Services
Web Analytics Strategy & Implementation Services
In business, your customers are your biggest asset. This applies to analytics as well. By understanding the goals of your current and potential clients, you can serve their needs directly. Our team leverages tools and techniques that unlock your ability to listen to your customers, helping us design the right approach.
- Translate business goals and objectives into Key Performance Indicators (KPIs), diligently breaking down data to meet those expectations
- Focus on what’s working, helping direct resources to what will show real results
- Offer transparency on strategies, providing an understanding of your priorities, setting achievable expectations that deliver profit
Marketing Analytics Strategy, Goal Setting & KPI Definition
Marketing Analytics Strategy, Goal Setting & KPI Definition
The internet is endless, so imagine how difficult it is to analyze it. Fortunately, we know how to navigate the ocean of information. Our team uses the trusted resources of Google Analytics to deliver extensive datasets and optimization recommendations. We create goals and KPIs based on learnings, using a surgical approach to find success.
- Ensure properly implemented tracking, including UTM tagging and domain configuration
- Establish conversion goals, user funnels, ecommerce, and event tracking, focusing on easy wins and opportunities
- Fix misconfigurations that corrupt data and cause discrepancies, cleaning up the backend to achieve goals
Web Analytics Setup & Technical Implementation
Web Analytics Setup & Technical Implementation
In media, there is no secret formula. To find real success, a digital strategy must be tailored to your needs. At Captivate, we study your brand and identify what works for you. Our team implements analytics focused on discovering impactful data for growth, utilizing the opportunity to drive results.
- Understand web analytic systems, implementing what makes the most sense for each situation
- Segment customers based on the context of their digital experience, focusing on serving their habits
- Organize data to strategically plan and optimize experiences for every customer, knowing how to specifically target users for growth
Get Actionable Insights with Regular Expert Analysis
Get Actionable Insights with Regular Expert Analysis
So we’ve gathered all this data for you. What’s next? Our team specializes in regularly identifying opportunities from the information. By consistently analyzing results and learnings, we’ll help position your business in the best place to serve your customers while staying ahead of competitors.
- Provide data regularly, always showcasing new ways to keep ahead of trends
- Understand that the internet is constantly evolving, knowing that regular analysis is the only way to keep up
- Question chasing trends, utilizing cold hard data to inform decisions
Custom Dashboard Creation for On-Demand Reporting
Custom Dashboard Creation for On-Demand Reporting
No two businesses or websites are the same, which means all analytics are different. Our team provides custom analytics dashboards for our clients, providing vital information to identify opportunities for strategic growth. Unlike most agencies, we provide fully-custom analytics dashboards with information presented clearly and concisely.
- Curate dashboards to serve your needs, presenting data in an easily digestible manner
- Focus on the whole picture, showcasing opportunities as well as obstacles
- Offer growth suggestions through data, pinpointing what’s working and what’s a waste of resources
Improve Data Intelligence with a Web Analytics Audit
Improve Data Intelligence with a Web Analytics Audit
Are you currently analyzing your online imprint? If so, what are you doing with that information? Our team provides a holistic assessment of your current status, offering immediately actionable items while understanding how to find the most significant opportunities for longterm growth.
- Identify what you’re doing right and what you’re leaving on the table
- Know industry trends, filtering out what’s effective while staying away from fads
- Embrace the challenges of data, forecasting a realistic future through intelligent analysis
Our Approach to Web Analytics Strategy
Gathering data is one thing. Turning that data into actionable intelligence is another. While every client is unique, our analytics agency uses a proven approach that delivers tangible insights to your business.
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DISCOVERWe learn what’s most important and impactful to your business and its customers. -
STRATEGIZEDetermine how to gain the most value from your company’s digital analytics strategy. -
INTEGRATEEmploy the tracking configuration and conversion goals to extract meaningful data. -
MEASURETrack, distill, and analyze vast amounts of data into accessible and actionable insights. -
OPTIMIZEUse analytics intelligence to develop measurable, data-driven marketing strategies. -
REFINEMaintain data integrity, accuracy, and tracking configuration among web properties.
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DISCOVERWe learn what’s most important and impactful to your business and its customers.
-
STRATEGIZEDetermine how to gain the most value from your company’s digital analytics strategy.
-
INTEGRATEEmploy the tracking configuration and conversion goals to extract meaningful data.
-
MEASURETrack, distill, and analyze vast amounts of data into accessible and actionable insights.
-
OPTIMIZEUse analytics intelligence to develop measurable, data-driven marketing strategies.
-
REFINEMaintain data integrity, accuracy, and tracking configuration among web properties.
Web & Google Analytics FAQs
What Web Analytics platforms does Captivate work with?
Our Atlanta marketing agency utilizes Google Analytics with an expert eye. Our team knows that in order to find meaningful data, a targeted approach to data collection is needed. By combining these learnings with our keyword tracking, we’re able to provide the best and most lucrative opportunities for growth.
What are the most important Web Marketing Analytics metrics?
It depends on your goals. The general rule of thumb for the most important web analytics to track are pageviews, bounce rate, time on site, and conversion rate optimization. We’ll help you understand these numbers, and how you can apply them to your business model.
What is a Web Analytics Dashboard?
A Web Analytics Dashboard is an effective way to present data, catered to your specific business. Unlike other agencies, Captivate designs custom analytics dashboards for our clients, presenting the most important and applicable information in easily digestible ways.
Why use Google Analytics over other web analytics services?
Professionals choose Google Analytics over other web analytics platforms for several reasons. Google Analytics is free to use and offers simple, easy basic implementation with tools and platforms like Search Console and Ads.
In addition to being widely universal and accessible, users favor Google Analytics for its ability to customize reports and interpret key metrics, such as understanding why and where visitors are bouncing. Google Analytics enables marketers to know the age, gender, interest, device, and location of site or app visitors by default. This info lends to valuable marketing data.
Lastly, Google Analytics helps websites and apps achieve their goals with seamless event tracking and goal setup capabilities.
How does Google Analytics track users?
Google Analytics effectively tracks user behavior and information of visitors who hit your site. With proper tracking, Google Analytics drops a cookie on a user’s browser when they visit your site. In simple terms, cookies are small files that contain data about the user’s activities and behaviors. Using these cookies, Google Analytics understands how users behave on your site and organizes this data into reports that you can interpret and apply. We leverage this data to make strategic optimization decisions about your site, build new content, or employ additional traffic acquisition channels like remarketing.
Can Captivate help setup Google Analytics on my website?
Yes. Our team understands the backend of websites, and exactly how to implement Google Analytics so it captures the most data possible. Through our services, we’ll help show where your digital presence is making the most impact, and where you’re wasting your time. Through this information, you’ll know what opportunities make the most sense to target, and how to do it effectively.
